However, if you can tie the meme into a popular phenomenon, current event or trend, then you might be able to create a viral hit. This is a little more dicey, since you may not be getting the same recognition and familiarity as with off-the-shelf memes and it’s just plain hard work. The downside here is that you might begin to sacrifice some originality and creativity, which is why some brands have worked hard to create their own original memes. The same is true with Gene Wilder’s Willy Wonka character from “Willy Wonka and the Chocolate Factory.” For example, even people who have never watched a full “Austin Powers” movie in its entirety will instantly recognize the character of Dr. The upside here is that these images are so iconic and recognizable that they will appeal to a large number of people. These are essentially pre-packaged images that you can then adapt for your particular brand with captions. In the beginning, you can start out with off-the-shelf memes, such as those found on popular sites like Giphy. The best ones are instantly memorable, and can help to tighten up a brand’s image or identity online. Once you’ve seen a meme, you can’t un-see it, which is why they are so popular with marketers. They are specifically designed to be shared, re-posted and re-tweeted, and Netflix has even gone so far as to create a social media account called “ Netflix Is a Joke” in order to pump out these memes around its original shows. The best memes are funny and humorous while leveraging pop culture trends or current events in order to connect with fans and followers.
Simply stated, a meme is simply an image or GIF with a text caption overlay. Introducing the memeīefore you get started, you first have to understand what a meme is and how to create one.
There are countless other examples, from restaurants to beauty brands to entertainment companies, that are also embracing memes as part of their digital marketing initiatives to unlock the power of their brands. Netflix, for example, stands out as one company that has pioneered the use of memes in social media marketing. As a result, more brands than ever before are wading into the meme pool, always on the lookout for ways to cut through the clutter and attract potential new customers. In the past few years, memes have burst into the social media mainstream as a quick, easy and very engaging way of sharing content.
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